The academically challenging MSc in International Hospitality Management is awarded in collaboration with Swiss Hotel Management School’s academic partner, the University of Derby, UK. The MSc programme seeks to develop students’ critical analytical skills and foster their creativity to enable them to respond to key challenges facing the industry in the 21st century.
The independent study module provides students with the opportunity to research, analyse and produce a major piece of work on a subject of their choice.
International Hospitality Management
Sustainable Management Systems
This module considers sustainable management systems to improve the sustainable practices within the international hospitality industry. The concepts of sustainability are debated and sustainability strategies from a variety of hospitality enterprises are critically analysed. The module re-examines mission, vision and values and explores the strategic issues facing the global hospitality industry today. The module also explores business ethics, corporate responsibility and corporate governance using a combination of empirical studies and theoretical constructs.
Managing Social Media
In this new and ever-changing media environment, social media has become a fundamental tool of communication for hospitality organisations and a must-have skill in the global hospitality industry. This module builds knowledge on how to operate social media to gain insights into customers’ needs, generate revenue, save costs, energise customers and create brand communities. Students critically assess various digital and social media channels and tools for developing professional profiles, creating professional content, collaborating and engaging with an audience. There is an emphasis on hands-on experience and applied skills.
Strategic Revenue Management
Revenue management plays a fundamental part of hotel businesses and is the connecting factor between many departments in the organisation. This module explores how managers can drive company profits by taking a higher-level strategic approach to pricing, reservations and inventory control. The course focuses on pricing and channel distribution with particular emphasis on the role of strategy in effective revenue management. Throughout the course advanced tools and techniques in strategic revenue management are explored to guide strategy setting in pricing, inventory control and demand manipulation as to drive profits and advance organisational performance.
As the competitive rivalry within the global hospitality industry increases, there is a heightened focus on the effectiveness, efficiency and quality of hospitality operations. In this module, a theoretical framework of service operations management, systems analysis and quality management is used to explore a number of contemporary issues in international hospitality operations management.
The aim of this module is to develop an understanding of a portfolio of techniques for operations and quality management and their selection and use in appropriate situations. This includes an appreciation of the development of alternative theoretical perspectives behind management thinking in this field.
The objective of this module is to engage students in an active learning experience about real-world project management challenges in a simulated environment. The simulation is supported and complemented by other sources and modes of learning, including cases, journal articles and other sources.
Students are provided with a complete learning experience that encourages them to inhabit the role of a project manager and to test the usefulness of principles learned from theoretical models. The ultimate objective is to develop hospitality managers who are able to improve upon the success rate of projects that are critical to organisations.
Developing Skills for Business Leadership
This module develops personal leadership effectiveness by practising critical self-awareness, self-reflection, self-management and time management. The development of skills for business leadership requires the creation of sensitivities to diversity in people and different situations and the ability to continue to learn through reflection on practice and experience
This capstone module seeks to challenge notions of strategic thinking within the global hospitality industry. In this sense the module draws upon strategic issues and choices are the culmination of the functional management developments and the machinations of the external environment, combined with an ability to predict and be reflective to rapid changes in consumption trends. This strategic module develops the student’s abilities to plan in a strategic manner.
Strategic Design of the Service Experience
Service and experience design is an interdisciplinary practice that emphasises the centrality of users and the user experience into service innovation. Today’s globally travelled guest who has experienced service in culturally diverse environments is demanding more authentic service experiences that reflect the sense of place. This growing importance of services coupled with the growth of consumer expectations challenges the hospitality industry leaders to know and predict consumer behaviour to then innovatively design or re-design the service experience. An innovative service and experience design strategy can differentiate one service provider from another and provide for competitive advantage.
Advanced Methods of Enquiry for Business
Business studies, with international hospitality management in particular are influenced by a wide range of disciplines in social sciences, humanities and environmental sciences and their associated approaches to research for business and academic purposes. This module provides students with grounding in a range of methods of enquiry applicable to investigate how people interact with and engage in places, cultures and hospitality services. This module serves as the foundation for continuation onto the Independent Scholarship module or the Integrated Business Project module at the Master’s stage of the programme.
Managing Risk and Uncertainty
Managing risk and uncertainty is an inherent part of all businesses within the international hospitality industry; this risk is compounded by the uncertain nature of product and consumer. Risk management has been a traditional part of financial strategic thinking within organisations and has been used to increase profitability by reducing exposure to unnecessary and unfactored risk. Key factors within the strategic management process form the basis of the decision-making process and strategic directions of international hospitality companies and organisations.
On or off campus – (6 months)
Independent study forms the entire Master’s stage of the programme and as an option students can choose to undertake an integrated business project or the module ‘Independent Scholarship’ on or off campus.
Integrated Business Project
The module derives significantly from the ‘Advanced Methods of Enquiry for Business Studies’ module and is a major piece of individual work.
The overall aim of this module is to enable students to identify and articulate evidence learning and development in the international hospitality industry workplace. It is about application, assimilation, attitude and providing answers. These practices are central for business leaders and professional specialists in international hospitality management. The aim is to connect together separate management disciplines and to understand the connection between academic theory and research and its practical application in the workplace.
This module derives significantly from the ‘Advanced Methods of Enquiry for Business Studies’ module and is major piece of individual work.
It allows the student the opportunity to conduct in-depth investigation into an issue or problem derived from their previous modules. The module offers the student an opportunity to enhance knowledge developed during the programme on a particular issue, as well as an opportunity to demonstrate cognitive, practical and transferable skills gained.