Master of International Business in Hospitality Management (with Specialization)

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A 1-year overview


Discover an overview of the Master of International Business in Hospitality Management (with Specialization) below, including a 1-week field trip. Contact us for our brochure with full course details or for any further information.

Master’s Program

This industry-accredited professional Master’s program develops hospitality management skills together with business knowledge for students seeking executive level positions in the international world of hospitality and business. The business orientation of the program includes a specialization in Finance, Human Resources, Senior Living Management or Luxury Brand Management endorsed by leading companies in their field.

The course also includes a one week European field trip, which will be linked to an assignment with allocation of credits. The field trip is included in the course fees, and includes accommodation, transportation and some meals.

Term 1 (11 weeks)
Managerial Accounting

This course requires the student to analyze and evaluate management accounting techniques in use in the hospitality industry, and to apply these in the business environment.

Yield and Revenue Management

This course focuses on the study and the application of the concept of revenue management used in the hospitality industry. It traces the issues involved in the effective management of room capacity, discount allocation, duration control, yield measurement, elements of yield management, reservation systems to maximize hotel room revenue, function space, restaurant revenue, golf revenue, demand forecasting and strategies and tactics during high and low demand periods.

Tourism and Resort Management

This course offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course will also evaluate the economic, social and political impact of travel and tourism, including market, transportation, media, and destination development.

International Strategic Human Resource Management

An introduction to the elements of human resource management in the hospitality industry. Focus is on the managerial functions of recruiting, selection, staffing, employee evaluation, discipline, retention and ethics.

Business and Leadership Skills

This course will develop students’ business presentation, writing and interview skills and will assist students in developing their business and personal leadership skills.

Digital Marketing

In the era of mobile devices and multiple platforms and applications, digital marketing presents the hospitality industry with new opportunities and challenges. In this course, students will understand the foundation principles of digital marketing and will be able to distinguish how it differs from traditional marketing. Students will complete the course with a comprehensive knowledge of, and experience how to develop an integrated digital marketing strategy, from formulation to implementation.

French, German or Spanish (optional)

Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.

Term 2 (11 weeks)
Business Economics

This course introduces the student to the fundamentals of micro and macroeconomic theory and practice as they are applied to business in a managerial context. It explains the forces that shape the external environment of a business such as aggregate demand, economic cycles, inflation, interest rates, exchange rates, and the role that demand management policies play in the economy and their impact on a company’s operation.

Innovation, Creativity and Change

This course centers on creativity and innovation in organizations. It examines how individuals can be innovative in organizations, and the challenge of building an innovative organization. The purpose of this course is to increase the student’s ability to understand and implement creativity and innovation as a member of an organization, and also to help them come up with ideas that create new entrepreneurial organizations. Students will also discuss how firms use innovation and creativity to adapt to, and create change.

Integrated Hotel Management Project

This course is designed to introduce students to how business management disciplines impact on decisions taken in the field of hospitality with a particular focus on resort management. It provides the rudimentary grounding in the areas of strategic planning. These elements are underpinned by the simulation software HOTELsim with the redevelopment of a resort hotel in the USA.

French, German or Spanish (optional)

Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.

Financial Analysis & Wealth Management Specialization (endorsed by Banque Privée Edmond de Rothschild and Swiss Sustainable Finance)

Corporate Investment Decisions
Offers a complete approach to the financial analysis of a business, including but not limited to, valuing complex capital budgeting and corporate strategies. Issues such as building the financial component of a business plan and using financial management techniques to identify corporate problems/opportunities are examined. Options for various capital structures and the financing thereof are pursued in depth.

Portfolio Management
Focuses on the management of portfolios with special emphasis on growth strategies, retirement planning, tax-advantaged investing, stock brokerage trends and overall financial planning.

Capital Markets and Analysis
Addresses the basics of investing with emphasis on equities, debt, preferred stocks, convertible securities, rights and warrants, options, mutual funds and fixed and variable annuities. The market on which each is traded as well as fundamental and technical analysis will be researched.

Human Capital & Development Specialization (endorsed by Four Seasons Hotels and Resorts)

Mediation and Workplace Conflict
Examines the theoretical underpinnings of conflict resolution and mediation, including conflict studies, therapeutic approaches and negotiation theories. Students will acquire the knowledge, theoretical background and practical skills developed in the context of negotiation and mediation for use in the expanding fields of dispute and conflict resolution.

Performance Management Systems 
Familiarizes students with performance management systems as they are considered key tools in transforming people’s talent and motivation into a strategic organizational advantage. 

Aligning Human Resource Strategy with Organizational Strategy
Familiarizes Develops the skills of students needed to assess how organizations create value and how to align the HR function to execute the organization’s strategy. Create a vertical and horizontal alignment strategy and use it to improve HR decision-making, people outcomes, processes, customer outcomes and financial results.

Luxury Brand Management Specialization (endorsed by La Mer, Montreux Jazz Festival, Tag Heuer and John Paul)

Competitive Analysis for Luxury Business in Mature and Emerging Markets
The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.

At the same time, the luxury business industry is seeking to expand into a number of emerging markets. This requires an analysis of the key value drivers for these unique and diverse business environments in order to grow business in such emerging markets.

In this module students are given the opportunity to critically review micro-economic and macro-economic theories, conceptual frameworks and other models in order to understand the dynamics of a given industry and to conduct in-depth analysis within the luxury business industry. Students will prepare an industry analysis report incorporating the knowledge and skills acquired during their studies.

Luxury Marketing and Communication Strategies
With modern communication technologies providing an instant access to customers, it has become more and more important for luxury brands to communicate the value of their products effectively to their markets.

This module provides an overview of luxury business marketing management processes in a global context. It explores the role of marketing within luxury companies, focusing on the development and analysis of consistent marketing strategies. Furthermore, it introduces students to how marketing communication is used within a global luxury brand marketing strategy. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.

Organizational Behavior in the Luxury Business and Services Industry
Understanding consumer behavior and how it correlates to the organizational behavior of a luxury brand is essential for a successful luxury business organization. Consequently, it is crucial to study behaviors of individuals in organizations (micro-level), of work groups (meso-level) and entire organizations (macro-level).

In this module students will focus on organizational behavior and human resource management within the luxury business industry. It concentrates on various factors that affect consumer behaviors both at an individual level and in terms of group dynamics. It aims to develop a framework of the essential elements for the assessment of how luxury companies adjust their services in correlation to their customers’ needs and behaviors. The final session takes the form of a professional presentation on how to effectively communicate the audit’s findings to a luxury company. 

Management for the Senior Living Industry (endorsed by Resort Lifestyle Communities)

Social Gerontology – The Study of Aging 
In order to better understand the cognitive, physiological and social changes affecting the aging population, you will explore the field of gerontology – the Study of Aging. You will look at aging from multiple perspectives that include historical background, political, cultural, care giving and social services. 

Understanding demographics of aging societies, lifespan theories, methods of aging research, psychosocial aging processes, family and caregiving issues, housing and long-term care and current social policies will be discussed. 

Operations Management for Senior Living Facilities
With aging populations, the combination of hospitality and health care in senior living environments offers tremendous career opportunities around the globe. This module will provide you with the knowledge and an understanding necessary to develop and manage hospitality and healthcare facilities in a context of senior living. 

You will develop an understanding of the responsibilities and accountabilities involved in managing a senior living facility including risk management, labor relations, staff development and residential services.

Managing Health and Changing Lifestyles 

Changing population demographics highlight the importance of understanding successful and healthy aging. This module will examine the relationship between health, lifestyle and nutrition. You will study the future of senior living and emerging models of well-being.

Internship (4-6 months)
Practical Experience

Worldwide internship (local conditions apply) or paid in Switzerland* (4-6 months)

Minimum monthly gross salary in Switzerland: CHF 2,212.‒

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