Bachelor of Business Administration in Hospitality Management

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Bachelor of Business Administration: 3-year overview

 

Discover an overview of the Bachelor of Business Administration in Hospitality Management (with Specialization) below in partnership with Northwood University. Contact us for our brochure with full course details or for any further information.

Bachelor Degree

Develop an understanding of the hospitality industry, foster professional and reflective thinking and become fully operational. Combined with a specialization in Finance, Human Resources, Senior Living Management and Luxury Brand Management, tailor your education towards your future choice of career. Two internships allow for the practical application of your education as well as the perfect opportunity to grow your professional network.

Term 1 (11 weeks)
Food & Beverage Service Theory and Practical

Exposes students to restaurant service operations, including fine dining and informal service within hotels and restaurants. It also introduces students to systems of cost control and cash management.

Food Production Theory and Food Safety

Introduces the principles of basic management of a small kitchen and their application in international kitchen operations. Emphasis is placed on kitchen organization, controls, safe food handling, menu knowledge, cost and menu planning.

Introduction to the Hospitality Industry

Provides students with an introduction to the lodging and food service industry, while emphasizing its dynamic and ever changing nature. In addition it introduces the role and function of all major hotel departments along with the basic management principles involved.

Introduction to College Studies

Analysis of good study and listening habits, the library, counseling services, and the objectives and philosophy of Hotel Institute Montreux.

French, German or Spanish

As the school is situated in French-speaking Switzerland and internships will primarily take place in either the French or German-speaking parts of the country, students will be assigned to French or German language modules.

Term 2 (11 weeks)
Accounting Principles

Reviews mathematical principles as well as accounting and other hotel industry related topics that have a direct or indirect link with calculations. In addition, it introduces accounting and business terminology.

Food and Beverage Management

Emphasis is placed on the cost control cycle, menu planning, food and beverage sales and marketing promotion and includes a practical menu management exercise.

Bar and Beverage Management

Introduces the management theory necessary to control a beverage operation. Emphasis is placed on controlling beverage operations and product knowledge, combined with social skills, customer relations, bar planning and the legal aspects of beverage operation.

Communications

Explores various channels of business communication and provides a framework within which to practice the communication skills required, including basic public speaking practice.

World Cultures and Customs

Gives students a global perspective by examining cultural regions of the world, through analysis of geography, economics, history, religion, philosophy, value systems, and cultural factors such as language, art and music.

Principles of Microeconomics

Examines general microeconomic theory with an emphasis on supply and demand, opportunity cost, consumer choice, the firm, the market structure(s) and regulation, allocation of resources, capital, interest, profit, labor unions, income analysis, energy, natural resource economics and public policy.

French, German or Spanish

As the school is situated in French-speaking Switzerland and internships will primarily take place in either the French or German-speaking parts of the country, students will be assigned to French or German language modules.

Spanish is also available as an option for students who have been exempted from either French or German language modules.

Term 3 (11 weeks)
Front Office Management and Operations

Examines the central role played by the front office in the success of a hotel. It traces the guest cycle from reservations to departure, evaluating front office functions, examining the relationship between departments, the use of technology, including the property management system Opera, the importance of guest security, and the key element of service in the guest’s experience.

Housekeeping Management

Presents the management principles and applied techniques required in today’s lodging and institutional housekeeping departments. Emphasis is placed on techniques of quality assurance, cost control and staff productivity.

Human Resource Management

Gives an introduction to the elements of human resource management in the hospitality industry. Focus is on the managerial functions of recruiting, selection, staffing, employee evaluation, discipline, retention and ethics

Principles of Macroeconomics

Examines general macroeconomic theory with an emphasis on government spending and taxation, national income accounting, economic fluctuations, fiscal policy, monetary policy, the banking system, economic stabilization, international trade, economic growth and comparative economic systems.

Hospitality Sales and Marketing

Gives students an in-depth understanding of how to maintain a profitable level of business by utilizing the functions of sales, marketing, advertising and promotions.

French, German or Spanish

As the school is situated in French-speaking Switzerland and internships will primarily take place in either the French or German-speaking parts of the country, students will be assigned to French or German language modules.

Spanish is also available as an option for students who have been exempted from either French or German language modules.

Internship (4-6 months)
Practical Experience

Paid internship in the hospitality industry in Switzerland or worldwide

Minimum monthly gross salary in Switzerland: CHF 2,212.‒

Term 4 (11 weeks)
Principles of Management

Provides an overview of the principles, concepts and theories that underlie the discipline of management, and its relationship to the other disciplines that are the components of a business education. This course is a prerequisite for other management courses.

Introduction to Art

Surveys visual media, past and present, with particular emphasis on expressionism and realism and how they mirror society. Technique as well as theory is discussed.

Convention Management, Banqueting and Events

Underlines the importance of the group convention market and the strategies and techniques used in this sector. Develops skills, strategies and knowledge in planning, organizing, scheduling, marketing and implementing events for various groups.

Financial and Managerial Accounting

Develops accounting techniques, enabling students to apply these to record business transactions, balance accounts and produce final accounts for a hospitality business. Helps students to evaluate accounts used at supervisory and management level in order to make sound financial decisions.

Management of Information Technologies

Students will learn to use and manage information technologies to revitalize business processes, improve decision-making and gain a competitive advantage. Emphasis is placed on the essential role of the Internet and networked technologies to create efficiencies that will help contribute to business success.

French, German or Spanish (optional)

Upon successful completion of the Year 1 language module, returning students into Year 2 may choose to change their additional language. Once a student decides on a language stream in Year 2, they are committed to continuing in that language through the different levels until they receive their Higher Diploma.

Spanish language modules are available to students whose internship is more likely to take place in an international context.

Term 5 (11 weeks)
Organizational Behavior & Leadership

Examines how the behavior of individuals and the relationship among individuals and groups within an organization impact its effectiveness. It teaches the skills and tools necessary to effectively manage change within an organization and evolve into successful leaders in a complex global environment.

Digital Marketing

In the era of mobile devices and multiple platforms and applications, digital marketing presents the hospitality industry with new opportunities and challenges. In this course, students will understand the foundation principles of digital marketing and will be able to distinguish how it differs from traditional marketing. Students will complete the course with a comprehensive knowledge of, and experience how to develop an integrated digital marketing strategy, from formulation to implementation.

Financial Management

Study of the theoretical and conceptual framework that the financial manager uses to reach decisions. Particular emphasis is given to the finance function and its relevance to the management of an enterprise. Analysis, problem-solving techniques and decision-making tools are emphasized.

French, German or Spanish (optional)

Upon successful completion of the Year 1 language module, returning students into Year 2 may choose to change their additional language. Once a student decides on a language stream in Year 2, they are committed to continuing in that language through the different levels until they receive their Higher Diploma.

Spanish language modules are available to students, whose internship is more likely to take place in an international context.

Specialization
Financial Analysis & Wealth Management Specialization (endorsed by Banque Privée Edmond de Rothschild and Swiss Sustainable Finance)

Corporate Investment Decisions
Offers a complete approach to the financial analysis of a business, including but not limited to, valuing complex capital budgeting and corporate strategies. Issues such as building the financial component of a business plan and using financial management techniques to identify corporate problems/opportunities are examined. Options for various capital structures and the financing thereof are pursued in depth.

Portfolio Management
Focuses on the management of portfolios with special emphasis on growth strategies, retirement planning, tax-advantaged investing, stock brokerage trends and overall financial planning.

Capital Markets and Analysis
Addresses the basics of investing with emphasis on equities, debt, preferred stocks, convertible securities, rights and warrants, options, mutual funds and fixed and variable annuities. The market on which each is traded as well as fundamental and technical analysis will be researched.

Human Capital & Development Specialization (endorsed by Four Seasons Hotels and Resorts)

Mediation and Workplace Conflict
Examines the theoretical underpinnings of conflict resolution and mediation, including conflict studies, therapeutic approaches and negotiation theories. Students will acquire the knowledge, theoretical background and practical skills developed in the context of negotiation and mediation for use in the expanding fields of dispute and conflict resolution.

Performance Management Systems 
Familiarizes students with performance management systems as they are considered key tools in transforming people’s talent and motivation into a strategic organizational advantage. 

Strategic Management of Human Resources
This course develops the skills that students need to assess how organizations create value and align the Human Resources (HR) function to execute the organization’s strategy. Students will learn to create a vertical alignment strategy and use it to improve HR decision-making, people outcomes, processes, customer outcomes, and financial results. In addition, students will learn how to horizontally align HR systems and practices. 

Luxury Brand Management Specialization (endorsed by La Mer, Tag Heuer, John Paul and Montreux Jazz Festival)

Competitive Analysis for Luxury Business in Mature and Emerging Markets
The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.

At the same time, the luxury business industry is seeking to expand into a number of emerging markets. This requires an analysis of the key value drivers for these unique and diverse business environments in order to grow business in such emerging markets.

In this module students are given the opportunity to critically review micro-economic and macro-economic theories, conceptual frameworks and other models in order to understand the dynamics of a given industry and to conduct in-depth analysis within the luxury business industry. Students will prepare an industry analysis report incorporating the knowledge and skills acquired during their studies.

Luxury Marketing and Communication Strategies
With modern communication technologies providing an instant access to customers, it has become more and more important for luxury brands to communicate the value of their products effectively to their markets.

This module provides an overview of luxury business marketing management processes in a global context. It explores the role of marketing within luxury companies, focusing on the development and analysis of consistent marketing strategies. Furthermore, it introduces students to how marketing communication is used within a global luxury brand marketing strategy. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.

High Tech and High Touch Experiences 
This course examines the impact of modern technology and its relationship between luxury brands and their customers. Students will be introduced to how high touch strategies and the integration of sustainable tools influence luxury customers’ loyalty and will discover how high tech without emotion and customisation will not fully satisfy today’s luxury clients.

Management for the Senior Living Industry (endorsed by Resort Lifestyle Communities)

Social Gerontology – The Study of Aging 
In order to better understand the cognitive, physiological and social changes affecting the aging population, you will explore the field of gerontology – the Study of Aging. You will look at aging from multiple perspectives that include historical background, political, cultural, care giving and social services. 

Understanding demographics of aging societies, lifespan theories, methods of aging research, psychosocial aging processes, family and caregiving issues, housing and long-term care and current social policies will be discussed. 

Operations Management for Senior Living Facilities
With aging populations, the combination of hospitality and health care in senior living environments offers tremendous career opportunities around the globe. This module will provide you with the knowledge and an understanding necessary to develop and manage hospitality and healthcare facilities in a context of senior living. 

You will develop an understanding of the responsibilities and accountabilities involved in managing a senior living facility including risk management, labor relations, staff development and residential services.

Managing Health and Changing Lifestyles 

Changing population demographics highlight the importance of understanding successful and healthy aging. This module will examine the relationship between health, lifestyle and nutrition. You will study the future of senior living and emerging models of well-being.

Internship (4-6 months)
Practical Experience

Paid internship in the hospitality industry in Switzerland or worldwide

Minimum monthly gross salary in Switzerland: CHF 2,212.‒

Term 6 (11 weeks)
Business Ethics

Study of moral decision making and theories that define our responsibilities. This course will examine sources for moral value e.g. law, authority, culture, tradition, religion, the problems associated with ethical subjectivism, as well as prominent global approaches to ethics. 

Strategic Planning

Integrates the various theories, concepts and models covered in previous management courses, and presents the student with a comprehensive view of the competitive environment of today’s global business enterprise. Teaches students the skills necessary to formulate and implement strategy and exercise effective leadership in diverse organizational settings and business environments.

Responsible Resort Management

This course offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course also examines the future and the impact of the condominium concept, time-sharing, technological change, and the increased cost of energy and transportation.

Innovative Hospitality Models

This course is designed to build understanding of the business model and the use of the central tools of the business model canvas within the context of the hospitality industry. The main theories relating to the generation of innovation will be considered and their strategic importance to entrepreneurship assessed. Students will examine the evolution of the new business model within hospitality management during the 21st century, with reference to the changes within real estate management. Students will also be able to practice their design thinking and the use of storytelling through development of a personal project. 

Statistics

An introduction to the concepts of probability, probability distributions and sampling distributions, inference through estimation by confidence intervals. Students will determine which statistical technique is appropriate depending on the data type and level of measurement, analyze the data and then interpret the results.

Term 7 (11 weeks)
Contemporary Global Issues

Examines the bases of trading among nations with emphasis on resources, foreign exchange, balance of payments, investments, tariffs, import quotas, export controls, nationalism, free trade, protectionism, and the institutions aiding in world trade.

Business Law

Basic principles of law applicable to the business world, emphasizing contracts and sales, as well as period after sales, bailments, negotiable instruments, agency, partnerships, corporations, insurance and real estate.

International Management

Familiarizes students with the evolution of the multinational enterprise and addresses the challenges today’s managers of such enterprises confront.

Environmental Science

Designed to give an overview of basic environmental principles. Concepts central to the biological and physical sciences will be covered to provide a background for understanding the environment. The basic environmental issues of human population growth, biodiversity, natural resources and energy use, and their role in the well-being of the environment will be highlighted. Ethical, social, economic and political inter-relationships will also be discussed. This material will prvoide a good foundation for sound decisions regarding environmental issues

Yield and Revenue Management

This course focuses on the study and the application of the concept of revenue management used in the hospitality industry. It traces the issues involved in the effective management of room capacity, discount allocation, duration control, yield measurement, elements of yield management, reservation systesms to maximise hotel room revenue. Function space and restaurant revenue, demand forecasting and strategies and tactics during high and low demand periods will also be analysed. 

Students will experience the challenges of decision making in teams and the elements of strategic planning using HotelSIM simulation software. 

Philosophy of Enterprise

This course deals with advanced philosophical topics relating to the role of values, freedom, property rights, enterprise, trade, and finance, in the evolution of enterprise. Special attention is given to the results of the interactions of all factors.

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